SEALsmIn any endeavor of importance in the life experience, Fear is a natural component of that experience. Consider, if you will, marriage, childbirth, dental or medical treatments, and major purchases (home, car, etc.). They all have a certain amount of fear associated with them. The same is true for going into business and or being in business.

You can anticipate the “Fear Factor” to increase the closer you get to having to make a definitive decision, or take the steps necessary to move your business forward. Therefore, the question becomes will Fear be a motivator, causing you to be careful, cautious, and do appropriate due diligence, and then take action? Or, will Fear be an inhibitor, paralyzing or stopping you from making appropriate decisions that could enhance your business and your life?

If you choose to let Fear be an inhibitor, you choose to allow Fear to control your destiny. You abdicate the responsibility for your life to it. Indeed, your destiny will never reach its full potential, and your life experience will only manifest a small degree of what it could be.

How can you make Fear work in your favor, i.e., be your motivator? The answer is knowledge. When you strive to acquire a full spectrum of knowledge on any life endeavor, the paralyzing attributes of Fear are reduced and even eliminated. Knowledge means understanding correct principles, applying appropriate techniques, and taking action, followed by appropriate measurement.

Knowledge is Power

It becomes the power to effect change, and to create positive change in your life. Change, in life, is inevitable, and it can be the seed for growth. But, growth is optional, and it is up to you. If you use knowledge to make Fear “your motivator, it becomes the engine for your positive growth. With knowledge, you significantly increase the probability of success in life. You will reach your business’s and your life’s full potential. The choice is yours.

Inaction breads doubt and fear. Action breeds confidence and courage. If you want to conquer fear, stop ruminating or just thinking and thinking. Go out and take action.

I think a quote from the late Steve Jobs is appropriate:

“The benefit of death is you know not to waste life living someone else’s choices. Don’t let the noise of others’ opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition.”